Grayling to switch to an affiliate presence in Sweden

Grayling looks to launch an affiliate agency presence in Sweden after closing its office in the country.

Jan Simunek 1

Jan Simunek

Jan Simunek, CEO Europe at Grayling, said: “Sweden has proven to be a difficult market for our business for some time now. There are a combination of factors that have worked against us such as this being a project driven market with fewer long term retainers and higher operating costs.

“For many of our international clients, footprint is crucial across the Nordic region and so maintaining a presence through a single small office in Stockholm has not worked. That is the reason we are now planning to establish a partnership with an affiliate who can offer us a regional presence.”

Grayling has this year counted Virgin Trains, housing association L&Q and Lloyds Banking Group among its new clients.

Grayling is a subsidiary of Huntsworth, a PR-focused group listed on the London Stock Exchange. The group also includes financial PR agency Citigate Dewe Rogerson, UK consumer agency Red Consultancy and global pharmaceutical consultancy, Huntsworth Health.

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]