iTalent chooses Liberty to build European profile
Liberty Communications has been selected by global tech consulting and cloud integration firm iTalent to build its brand across Europe. The brief includes public and analyst relations across the continent.
iTalent, which works with big tech brands including Cisco, Veritas and Sephora, provide business outcomes through digital transformation, partnership, collaboration and communication.
Headquartered in San Jose, California, with offices in Hong Kong and India, iTalent said its decision to work with Liberty underpins its current European focus.
Liberty has been briefed to conduct a range of activities to raise iTalent’s profile across the continent, and aims to create a strong thought leadership platform, build analyst and media relations and positively position the consultancy against big name competitors.
Although strategy will be led from the Liberty London office, work will also be run out of its California office, based in San Francisco.
Brion Lau, Vice-President of Marketing at iTalent, said: “We have been really impressed by Liberty’s approach thus far. It has set them apart from the competition. Liberty was the first firm that actually did its homework and came equipped with suggestions that were relevant, timely and, in some cases, already under discussion internally. Europe is a huge target market for us at the moment so we are looking forward to getting started and to the results that we know Liberty will deliver.”
Dee Gibbs (pictured), CEO at Liberty Communications, added: “With an ethos that’s all about partnering with clients to offer a flexible, tailored solution that meets each individual customer’s specific needs, we see many similarities between iTalent’s approach and our own.
“Our understanding and expertise in the technology space, combined with a thorough understanding of the consultancy dynamic, means that Liberty is perfectly placed to support iTalent’s European strategy.”