The Resort Group briefs Hudson Sandler
The Resort Group (TRG) has appointed Hudson Sandler as its retained comms advisor.
TRG specialises in the design, development and operation of five-star luxury hotels and resorts in Cape Verde, and plans to open its third resort, Llana Beach Hotel, on the island next month.
The hotel will cater for adults only, complementing TRG’s existing two family orientated resorts already on the island. Alongside the resorts, TRG will unveil Bikini Beach, Cape Verde’s first premium beach club, which will open next month.
Hudson Sandler will advise on all strategic comms and campaigns to promote TRG to business, consumer and travel media audiences.
Managing partner Andrew Hayes and director Alexander Clelland will lead the Hudson Sandler team.
Charlie King, COO at TRG, said: “The Resort Group plc is going from strength to strength and we are excited to work with Hudson Sandler to communicate our message to those stakeholders that are crucial to our continued growth. We have exciting plans underway and the opening of Llana Beach Hotel and Bikini Beach in December will herald a new milestone in our development.
“Llana Beach Hotel is our third successful resort development on the island and signifies our commitment to developing and managing luxury resorts on Cape Verde – one of the world’s most beautiful, safe and sustainable countries.”
Clelland added: “The company has already achieved a tremendous amount since it was founded in 2007 and we look forward to being part of the next stage of their success. The team will deliver a fully integrated PR campaign across B2B and B2C.”