50cycles hires Sugar PR as part of northern expansion plans

Electric bike retailer 50cycles has appointed Manchester-based Sugar PR to handle its PR and content marketing.

Pete Davies

So far, 50cycles has sold more than 25,000 electric bikes and already has four other stores in London, Brighton, Bristol and Loughborough.

The appointment comes as 50cycles targets five northern UK cities for new stores and earmarks a £10m turnover within the next 18 months.

Scott Snaith, MD of 50cycles, said: “We appointed Sugar PR because of the enthusiasm of the team for our business and the fact that the agency is strategically located in Manchester, which is perfect as we continue opening new stores in the North of England and Scotland in particular.

“We’re also happy to support a young, startup PR agency because we remember what it was like in the early days of our business. We’re looking forward to working with Pete and the team to support us getting our key messages out there in the marketplace.”

Pete Davies (pictured), Sugar PR MD, added:“We’re delighted to have been appointed by one of the UK’s most innovative retailers. It’s always a pleasure to be working with clients who are disrupting their marketplaces.

“We’re going to be assisting 50cycles on their growth journey and making sure that everyone in the UK is in no doubt who the specialist electric bike retailer is.”

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