Liberty Retirement Living has enlisted nationwide PR consultancy Social Communications promote its accommodation, lifestyle and care services for the over-55s.
Social Communications will provide PR, planning consultancy, brand development and in-house digital and creative services to support the fledgling company.
Liberty Retirement Living said it was impressed by Social Communications’ detailed understanding of housing development and planning issues. The developer unveiled its plan to deliver 25 retirement villages over the next five years with its launch this month.
“Liberty Retirement Living is a hugely significant win for Social Communications,” said Social Communications’ group managing director, John Quinton-Barber. “We’re looking forward to bringing our diverse experience of placemaking to the fore on this account.”
Liberty Retirement Liberty’s managing director, Jane Barker added: “Social Communications has helped us find a unique voice in an increasingly competitive sector, which I’m sure will resonate with many older people across the UK.”