Ascential, the company that owns the Cannes Lions awards and festival, has hired Propeller PR to aid its comms strategy ahead of this year’s advertising and creativity festival which takes place in the south of France next month.
The agency will support the existing Cannes Lions press office team and target specific messages and themes around the international festival of creativity to international media and journalists.
This year, the festival will run from 17 to 24 June and its organiser says it expects some 15,000 people from around 100 countries to attend. The PR and PR Young Lions will be awarded on June 19.
Liz Moseley, CMO at Ascential, said: “Cannes Lions Festival is an event that celebrates advertising and the business of creativity on an international scale. Each year our speakers, jurors and delegates use the festival as a platform to redefine what constitutes great advertising, as well as making new connections and discoveries that will change the face of our industry in years to come.”
She added: “The team at Propeller, with its great press contacts and expertise in the media and advertising space, will be working with us to surface these stories, connecting us with loyal fans of the festival as well as reaching delegates of the future.”
Martin Loat, Propeller Group founder, will oversee the account and commented: “The Propeller team has attended Cannes Lions for several years. As a specialist in business PR for the advertising, media and tech industry, we know the terrain and we’re well-suited to fulfilling the brief set for us by Ascential.”