Fit and Fed will run over the six-week school summer holiday period and is designed to tackle the triple inequalities of holiday hunger, isolation and inactivity among young people growing up in the UK’s most disadvantaged communities.
Fit and Fed projects across the country will deliver 200,000 meals at 250 activity sessions for 12,000 children.
MUNCH has been tasked with leveraging the charity’s high-profile ambassador network, rallying support and donations, promoting key events across the UK, and helping project leaders to generate their own local media coverage.
David White, Fit and Fed national campaign manager, said: “We were looking for a team that could hit the ground running, act nimbly, and that had experience delivering national media coverage for charities and in generating noise at a regional level. MUNCH has quickly become an extended part of the StreetGames team and we’re looking forward to a successful summer campaign.”
Lizzie Earl, director of MUNCH, said: “We’re really looking forward to working with StreetGames. The Fit and Fed programme is so important, and is a project which will allow us to exercise our vast range of PR expertise, from hard hitting news and celebrity activation, to regional event amplification, in order to drum up awareness and donations.”
MUNCH was founded last year by Earl, formerly of Disney and Golin, to offer brands and businesses big agency thinking delivered with a results-focused, boutique approach.
- Pictured: Entrepreneur Levi Roots has supported Fit and Fed