Surf Air hires W for European expansion

US company Surf Air, the world’s first all-you-can-fly membership airline, has retained W Communications to publicise its European expansion.  

Surf Air’s subscription model gives members access to private airplanes and terminals on scheduled flights. The brand was founded in the US in 2013 and serves 17 destinations from hubs in California and Texas.

Its European roll-out will allow members to fly between London and key continental destinations, set to include Ibiza, Cannes, Zurich, Geneva, and Milan – with reservations made via the Surf Air app, for a monthly subscription starting from £1,750.

Targeting high-frequency business and leisure travellers, W will amplify Surf Air’s launch across business, luxury and lifestyle media, and build the profile of Surf Air Europe CEO Simon Talling-Smith this side of the Atlantic.

Talling-Smith said: “Our model is the future of premium air travel. We are very excited to have found in W an agency that shares our passion for the proposition, and that has proven expertise of working with ambitious businesses in the high-end travel and luxury industries.”

The appointment widens W’s luxury portfolio and builds on the agency’s strong presence in the superyacht sector, with clients including Princess Yachts Ltd, Y.CO and BOAT International.

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