After delivering a successful one-off project for the campaign last year, the agency has now been retained to create engaging content and to execute a series of media and blogger campaigns, stunts and experiential activities.
The integrated marketing campaign comprises digital, content creation, employee engagement, PR and experiential activity.
Joanne Morley, Northern’s Head of brand and business development, said: “The team at MCG has impressed us with their understanding of the brief, their results-driven attitude and creative ideas, which will amplify the campaign during the coming months.”
Kate Gray, MCG director, added: “MCG was founded in the north of England and we are extremely proud of the region in which we live and work. It’s great to have the opportunity to showcase it in this way and have the creative scope to explore ideas which encourage people to discover everything this diverse area has to offer.”
- Pictured: TV host and rambler Andrew White partnering with Northern to create We Are Northern Train Trails