The specialist sports PR agency won the brief following a three-way pitch, adding to a roster of clients that already includes the RFU, the ECB, England Athletics and British Rowing.
Kenny Brown, play development manager at Premiership Rugby, said: “It was clear from the start that Promote has established itself as the ‘go to’ agency for targeting diverse audiences and bringing them into grassroots sport.
“The agency’s passion for sport is evident and this – coupled with the wide range of skills and experience in the team – made Promote PR an obvious choice for us.”
Sue Anstiss, Promote PR’s CEO, added: “There was a real synergy with the Premiership team in the pitching process – something that’s really important to us as an agency.
“We’re massive rugby fans at Promote and can’t wait to get started working on this ground-breaking project for the sport.”