WickerWood wins luxury hotel brief

Luxury hotel W London – Leicester Square has appointed WickerWood to drive deeper engagement with its core London audience, following a five-way pitch.

The partnership will see WickerWood develop media, digital and influence strategies to connect the recently refurbished hotel with the Soho community and launch its new “Beverage & Food” offering.

The brief will also see WickerWood work with W London’s in-house team to create original entertainment programming. This will compliment the agency’s communications on W brand initiatives at a local level.

Shirley Leigh-Wood Oakes and Gabby Wickham, WickerWood co-founders and directors, said: ““We are delighted to take on a project which will see the agency showcase its mastery in the luxury lifestyle arena, as well as our unparalleled knowledge and understanding of consumer habits and trends in the London hospitality scene, and more importantly in Soho.”

Martijn Mulder, W London – Leicester Square general manager, added: “As W London embarks on the most significant design project since opening in 2011, we required an agency with the expertise to exceed the desires of our demanding London customers.

“WickerWood’s background with premium hospitality brands in London made them the right partner to help fulfil our new objectives of driving ongoing relevance for Londoners – making W London a part of their lives across shared passion points.”