Aspectus to run Meritsoft’s global comms
Software company, Meritsoft has appointed Aspectus as its retained global comms agency. Aspectus, the financial services, energy and technology specialist, will focus on messaging, media and content creation for the RegTech provider.
Meritsoft based its decision on the agency’s track record in creating and executing regulatory technology campaigns, as well as its expertise in market infrastructure.
Angela MacAlinney, CFO at Meritsoft, said: “Aspectus’ understanding of current regulatory issues, combined with longstanding relationships with the key industry influencers, can help increase our brand profile among tier one/two investment banks and brokerage houses.”
Tim Focas, account director in the financial services practice at Aspectus, added: “The imminent introduction of MiFID II opens up tremendous opportunities for tech innovators like Meritsoft to solve long standing middle and back office problems. Our experience in turning complex issues into compelling narratives will enable Meritsoft get its messages under the noses of the right people.”
Pictured: Tim Focas