Promote will support the governing body’s media relations, expert placement and speaking opportunities. It has also been tasked with raising awareness of research campaigns and product launches.
Ross Perriam, CEO of EMD UK, said: “It was clear to us from the outset that Promote share our vision for getting more people active through group exercise. We’ve seen Promote consistently deliver effective campaigns for other national governing bodies; demonstrating their vast experience and expertise both within the sector. We very much look forward to working with the team.”
Sue Anstiss MBE, CEO at Promote PR, added: “Group exercise is consistently ranked in the UK’s top five most popular physical activities, with participation increasing year on year. We are thrilled to have been chosen by the team at EMD UK and look forward to sharing more news about the extensive range of work they deliver across the physical activity sector.”