Label PR will focus on influencer outreach, events and celebrity services. It will also launch and manage a celebrity ambassador campaign for the brand in September.
The agency’s activities will target specialist lifestyle and hobby press, as well as fashion and women’s interest titles.
Kayleigh Vickers, PR assistant manager at Regatta, said: “We’re confidently entrusting Label PR to deliver a series of activation across PR, influencer outreach and celebrity.
“Label PR’s unique approach of offering only director level experience across their team was a big draw as well as the creativity and enthusiasm the agency showed from the beginning.”
Label PR director Jessica Thornton added: “Our response to the brief was well received by the Regatta team partly because of our invaluable experience with the fashion industry, but also our creativity in delivering ideas to sit alongside Regatta’s SS18 overarching campaign.
“By offering our unique approach whereby the client only works with the owners of the business, the agency is perfectly positioned to execute the systematically planned events, activations and outreach programmes we’ve set in motion for 2018 and beyond.”