The £350 million FMCG industry is changing fast. Shifting consumer preferences, new political pressures and resistance to healthier product ranges are all creating reputational risks for businesses in the sector. With more than 25% of a company’s value linked directly to its reputation, protecting firms against these risks is a key responsibility for communicators in […]
Champions (UK) has appointed former ITV commercial content director Gary Knight as its new non-executive director. Working in a creative director role, Knight will develop Champions’ campaign delivery expertise across all sectors, from TV to digital. He will also spearhead the agency’s social media influencer offering, Influencer Matchmaker, using his expertise to help develop cost-effective […]
Danish audio lifestyle brand Bang & Olufsen has handed its consumer PR brief for the UK and Ireland to Little Red Rooster. The agency will run the brand’s UK press office, generate thought leadership campaigns and handle hero product launches, experiential events and influencer outreach. Little Red Rooster partners Henry Griffiths and Victoria Ruffy will […]
Kazoo Communications promoted Michael Blount and Delilah Pollard to director roles, restructured its senior leadership team and hired four new staff. The pair joins Kazoo managing partners Lydia Hoye and Jessica Owen, and senior director Rachael Charlton in the new senior team. The agency has also hired Loriann Luckings-Marwood and Laura Rudolph as senior account […]
Healthy snacks brand Boka Food has enlisted Bland PR to help build its brand and increase its national presence. The agency will communicate the brand’s growth in the retail sector, including the recent expansion of its portfolio into Sainsbury’s stores across the UK. “We know the market and are excited to see where we can […]
Tanya Joseph, architect of the award-winning This Girl Can campaign, has joined Nationwide Building Society as director of external relations. Having started her career as a journalist, Joseph then joined the civil service and spent five years as Tony Blair’s press secretary. She has held senior comms positions at organisations including Grayling and Sport England […]
Footwear brand Butterfly Twists has appointed Milk & Honey PR to optimise its brand visibility, following a competitive pitch. Managing partner Kirsty Leighton will lead the agency’s team as it showcases the brand’s upcoming collection, drives organic website reach and connects Butterfly Twists with target consumers through media and influencer relations. Rob Young, head of […]
Technical Publicity and Technical Advertising have merged their offerings to become Technical Associates Group (TAG). The new integrated communications agency will deliver six core services: strategy, insight, content, public relations, amplification and data analytics. The new positioning is designed to ensure the agency will be better placed to provide solutions to B2B clients in the […]
Here’s a round-up of the week’s essential PR news, featuring Cision’s 2018 State of the Media report, a new initiative from Launch and 3 reputational risks facing the FMGC industry. State of the Media The majority of UK journalists may agree fake news is making people more sceptical about the content they read. But a startling 93% […]
Demand for PR measurement services is booming. According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector. What’s more, the technology driving this measurement revolution is having a transformational effect on the media as a whole, as Nadin Vernon, strategy consultant at PRIME Research, highlighted last night. “Just as […]