Cision Insights uncovers 3 reputational risks facing the FMCG industry

The £350 million FMCG industry is changing fast. Shifting consumer preferences, new political pressures and resistance to healthier product ranges are all creating reputational risks for businesses in the sector. With more than 25% of a company’s value linked directly to its reputation, protecting firms against these risks is a key responsibility for communicators in […]

Champions (UK) recruits former ITV commercial director Gary Knight

Champions (UK) has appointed former ITV commercial content director Gary Knight as its new non-executive director. Working in a creative director role, Knight will develop Champions’ campaign delivery expertise across all sectors, from TV to digital. He will also spearhead the agency’s social media influencer offering, Influencer Matchmaker, using his expertise to help develop cost-effective […]

Kazoo Communications restructures senior leadership team

Kazoo Communications promoted Michael Blount and Delilah Pollard to director roles, restructured its senior leadership team and hired four new staff. The pair joins Kazoo managing partners Lydia Hoye and Jessica Owen, and senior director Rachael Charlton in the new senior team. The agency has also hired Loriann Luckings-Marwood and Laura Rudolph as senior account […]

Nationwide hires Tanya Joseph as director of external affairs

Tanya Joseph, architect of the award-winning This Girl Can campaign, has joined Nationwide Building Society as director of external relations. Having started her career as a journalist, Joseph then joined the civil service and spent five years as Tony Blair’s press secretary. She has held senior comms positions at organisations including Grayling and Sport England […]

Technical Publicity and Technical Advertising become TAG

Technical Publicity and Technical Advertising have merged their offerings to become Technical Associates Group (TAG). The new integrated communications agency will deliver six core services: strategy, insight, content, public relations, amplification and data analytics. The new positioning is designed to ensure the agency will be better placed to provide solutions to B2B clients in the […]

This week’s PR news in brief (23-27 April)

Here’s a round-up of the week’s essential PR news, featuring Cision’s 2018 State of the Media report, a new initiative from Launch and 3 reputational risks facing the FMGC industry. State of the Media The majority of UK journalists may agree fake news is making people more sceptical about the content they read. But a startling 93% […]

Why PR measurement is as revolutionary as the printing press

Demand for PR measurement services is booming. According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector. What’s more, the technology driving this measurement revolution is having a transformational effect on the media as a whole, as Nadin Vernon, strategy consultant at PRIME Research, highlighted last night. “Just as […]