International Women in Mining (IWiM), a global web-based community which aims to improve the gender balance in the mining industry, has appointed Yellow Jersey as its comms adviser.
IWiM has hired Yellow Jersey to develop its growth strategy, raise brand awareness and increase its membership. The agency will focus on messaging, branding and media relations.
The account is being led by Dominic Barretto and Harriet Jackson.
Jackson said: “Our appointment by IWiM complements our mining client portfolio and extensive industry experience. The basic materials sector is one which we understand well, and we are currently ranked in the top five. We look forward to working with IWiM and developing a greater awareness around the organisation.”
IWiM supports the growth of female participation in the industry, develops international projects, increases global interaction and provides information and access to contacts worldwide.