PepsiCo hands UK corporate PR account to Headland Consultancy
PepsiCo has briefed Headland to manage its UK corporate comms, following a pitch for its account in December.
Headland started working on the account earlier this month and partner Simon Burton is leading the brief.
It was announced last November that freuds, which had been PepsiCo’s corporate comms adviser, was stepping down from the account.
PepsiCo’s brands include Walkers, Doritos, Pepsi Max, Quaker and Tropicana.