Manifest London is providing pro bono PR support for CALM (Campaign Against Living Miserably), a charity dedicated to preventing male suicide, around its 10th anniversary this year.
Founded in 2006 CALM, which counts Professor Green among its patrons, seeks to prevent suicide by providing a service for men who are down, or are in crisis. It wants to create cultural change so that any man considering suicide feels he can seek help.
The charity has asked Manifest London to help it raise awareness around the issue of suicide in young men.
Manifest will publicise the charity’s anniversary fundraiser, which takes place in East London on Friday March 26. The event is being organised and produced in collaboration with music event organiser and promoter Enjoy Yourself, and supported by men’s lifestyle website UNILAD and Jamal Edwards, founder of youth platform SBTV (Production support is being provided by Secret Garden party and Tropical Tea Party.
The agency also aims to promote the success of CALM’s campaigns over the last ten years, and how it has established itself as a leader in raising awareness among young men.
Jane Powell, CALM CEO, said: “The team at Manifest understands how vital our work is, raising awareness amongst communities across the UK. As 2016 is our ten year anniversary, we want to share our successes and our plans for the future, as well as celebrate with everyone who has helped us thus far with a fundraiser organised by Enjoy Yourself.
“When we began almost a decade ago suicide was the biggest killer of males under-45 but there was little or no awareness of this. Now, ten years later, almost 40% of men in London recognise this as a fact. This is testament to the hard work of our volunteers, partners and patrons. We’re looking forward to the next ten years to continue our fantastic work.”
Alex Myers, group CEO at Manifest, added: “CALM’s journey from a fledgling pilot project to a leading charitable organisation is a truly inspiring story. The team works hard to raise awareness around male suicide, and we hope our campaign with Enjoy Yourself helps men to talk more openly and honestly about the issue. At Manifest we’re passionate about projects that strive to make a difference; CALM is exactly that.”
Pictured: The team at Manifest