Remarkable Content to lead comms for reinsurance scheme Flood Re

Content marketing and PR agency Remarkable Content has been selected by Flood Re, a reinsurance scheme jointly developed by Government and the insurance industry, to help encourage UK homeowners to access more affordable home insurance policies.


Flood Re takes on the flood risk elements of home insurance to drive the cost of premiums down, helping homeowners in
flood risk areas achieve affordable home insurance.

Remarkable Content handled the consumer launch of Flood Re on April 4 and has been retained to deliver its message through digital and traditional marketing platforms, encouraging more households to get in touch with their insurers or shop around for a better deal.

In the early stages of the appointment, Remarkable Content was briefed to create a consumer look and feel for the Flood Re brand, consulting and engaging local flood groups and flood influencers, such as Flood Mary.

Key partnerships across the UK, including the Environment Agency and National Flood Forum, have also been formed to identify priority channels.

Once the outreach phase was completed, a range of collateral, including a website, social channels, leaflets and e-newsletters, have been developed and produced to push the message out as widely as possible.

Results since launch have included over a thousand visits to Flood Re’s website via social interactions, with a potential reach of more than 1.5 million people.

Brendan McCafferty, chief executive of Flood Re, said: “We were on the hunt for an agency that understood the outreach exercise required and would hit the ground running to get the Flood Re name out there – pretty much from scratch. Early on it was clear we’d made the right decision with Remarkable Content, and they’ve really been able to add value to our communications strategy with a robust online and offline approach.

“The team at Remarkable has been fantastic to work with and their work ethic and output have led to some great results.”

Julius Duncan, head of Remarkable Content, added: “To be chosen by Flood Re is a fantastic accolade. The launch was a great opportunity for the team to demonstrate how our integrated model with creative, social media and digital skills all accessible in-house delivers high quality communications within short deadlines.

“We also used our PR and partnerships team to deliver the challenging aspect of getting an array of partnerships and flood groups on-board to ensure Flood Re was effectively communicated, at volume, to those at flood risk.”

A full case study and video has been created to showcase the campaign conducted for Flood Re, which can be found here.

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