Nexus hires W to launch first AR-powered greetings card from the White House
Animation studio Nexus has appointed W to bring the White House’s first augmented reality (AR) greetings card to life in the UK, marking the end of President Obama’s [...]
W offers job to creator of fake John Lewis Christmas ad
Nick Jablonka, the 18-year-old A-Level student whose online Christmas video made thousands of internet users believe it was this year’s official John Lewis Christmas advert, [...]
How to PR a ‘see now, buy now’ London Fashion Week
London Fashion Week has grown from an exclusive event which hosted previews of premium fashion lines months ahead, to an occasion where consumers can buy items “off the [...]
W briefed to launch Sparkling Ice to the UK market
W has added US-based “powerbrand” Sparkling Ice to its FMCG portfolio, as the company embarks on a major consumer launch into the £16 billion UK and Ireland soft drinks [...]
Opinion: Influencer Marketing – you have to earn it!
W Communications launched a new division, W Influencer, this month, with the aim of bringing the benefits of “earned advocacy” to a wider range of brands. W’s [...]
Is Tuesday the best day to pitch to online titles?
New research from digital market intelligence firm SimilarWeb shows that top news sites get the highest amount of traffic on Tuesdays. Gorkana asks Punch Communications, Fleet [...]
The Gorkana Weekly Industry News Brief: 14 to 20 May 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
News apps: how they’ve changed the newsroom and why it matters in PR
News apps and new software are growing in importance for newsbrands and have even changed the dynamics within newsrooms and the way journalists work. Comms professionals from [...]