Nexus hires W to launch first AR-powered greetings card from the White House
Animation studio Nexus has appointed W to bring the White House’s first augmented reality (AR) greetings card to life in the UK, marking the end of President Obama’s [...]
W offers job to creator of fake John Lewis Christmas ad
Nick Jablonka, the 18-year-old A-Level student whose online Christmas video made thousands of internet users believe it was this year’s official John Lewis Christmas advert, [...]
Capture media agency appoints W
Retail media agency Capture has appointed W as its first PR agency. Capture was co-founded eight years ago by senior ex-dunnhumby and Procter & Gamble marketers. Its [...]
W expands to Amsterdam
W has opened a full-service office in Amsterdam, in partnership with boutique consultancy roycomm, 12 months after opening its doors in Singapore. W has decided to put down [...]
Behind the Headlines with UKTV’s Gem Pinkney
Gem Pinkney, publicity manager for UKTV’s W, Gold and Dave channels, on what marks out campaign success, the TV soap that helped launch her career and why we’ll [...]
Pitch perfect: new trends in winning new business
The new business pitch of today is fiercely competitive and can be both shorter and  less formal than ever. While the structured pitch process has its advocates, clients and [...]
How to PR a ‘see now, buy now’ London Fashion Week
London Fashion Week has grown from an exclusive event which hosted previews of premium fashion lines months ahead, to an occasion where consumers can buy items “off the [...]
Online courier Jinn briefs W for UK roll-out
Jinn, an online courier service which claims to let users order “anything they wish”, has appointed W to lead its PR, as the brand embarks on a UK-wide roll-out programme. [...]
Property investment firm Cogress appoints W
Cogress, the open equity investment firm for property, has appointed W to manage the company’s corporate communications following a competitive pitch. W has been briefed to [...]
W briefed to launch Sparkling Ice to the UK market
W has added US-based “powerbrand” Sparkling Ice to its FMCG portfolio, as the company embarks on a major consumer launch into the £16 billion UK and Ireland soft drinks [...]
The pop-up paper and its PR value
As The New European publisher Archant reveals that it will continue to publish issues of the pop-up title after its initial cut-off date, Gorkana explores the opportunities [...]
Opinion: Influencer Marketing – you have to earn it!
W Communications launched a new division, W Influencer, this month, with the aim of bringing the benefits of “earned advocacy” to a wider range of brands. W’s [...]
W briefed to help Camden Town Brewery go global
Camden Town Brewery has appointed W following a competitive pitch to handle its UK PR as it looks to move from a London brewery into a global brand. W’s brief will include [...]
W launches Carabao energy drink in the UK
South-East Asian energy drink brand Carabao has selected W to lead its UK comms, as it gears up to launch a multi-million-pound UK marketing campaign and three-year [...]
Is Tuesday the best day to pitch to online titles?
New research from digital market intelligence firm SimilarWeb shows that top news sites get the highest amount of traffic on Tuesdays. Gorkana asks Punch Communications, Fleet [...]
W promotes Sophie Raine to director
W has promoted its head of brand, Sophie Raine, to director, just over two years after she first joined the agency. Raine, who joined W in 2014, has helped grow the agency’s [...]
The Gorkana Weekly Industry News Brief: 14 to 20 May 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
News apps: how they’ve changed the newsroom and why it matters in PR
News apps and new software are growing in importance for newsbrands and have even changed the dynamics within newsrooms and the way journalists work. Comms professionals from [...]
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