Wirefund appoints Aspectus for UK launch campaign

Aspectus has been appointed by small business lender, Wirefund, to launch its campaign over the summer.

The agency will be part of an integrated launch campaign covering paid and earned media as well as search engine marketing alongside marketing agency RAND and digital agency Chalk Social.

Aspectus will take responsibility for non-paid traditional and social media and target SMEs and entrepreneurs.

Amit Sankey, CEO and founder at Wirefund, said: “When we first met Aspectus, the team’s creativity shone through. We knew this would be a vital to our success and was therefore an important factor in selecting all of our agencies. Access to funding is vital to maintaining the flow of British businesses. We are proud to be freeing up capital for businesses to invest and importantly doing this in a way that suits the business rather than the lender.”

Katy Galasinki, group director at Aspectus, said: “Wirefund has some very interesting USPs. It really will offer a different, much more business owner friendly financing solution. Given the hugely important role SMEs play in our economy it’s about time we saw more flexible lending to SMEs. We can’t wait to get going.”